The goal for every advertiser or marketer. Coming up with the perfect ad for the audience you're looking for, and placing it correctly results in tons of views and/or ratings. It takes teams of creatives and account managers to come up with the concept, based on thorough research of the audience and media. The perfect ad campaign does not develop over night. However, a new concept has arrived, Hyper Targeting by MySpace. Its regarded by MySpace as "The World's Largest Ad Targeting Platform," enabling marketers, on a massive scale, to communicate user groups based on shared interests in profiles. Hyper Targeting launched its first phase in July. In this phase marketers can buy advertising the specifically targets interest groups based on 10 categories, such as sports, travel, movies, etc.
Phase two is under way right now. Marketers can now target profiles more specifically, with over 100 categories to choose from. For example, phase one meant that marketers could target film fans. In Phase two marketers can now target myspace members who are into horror films
“Our mission with HyperTargeting by MySpace was to build an ad platform that translates our massive amounts of self expressed user data into highly-targeted, interest-based segments, enabling us to better serve the exact right ad to the right person at the right time,”
Michael Barrett, Chief Revenue Officer for Fox Interactive Media.
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