"The COLORS, Dude! The COLOURS!"

Sony's launch of their new brand of hi-def technology, BRAVIA, in the summer of 2005, needed to be hot and show the features of the LCD television. That's why they chose Fallon, a London based advertising industry, to launch their international campaign. Through the images and music in the commercials, Sony was able to target the variety of markets that were viewing the adverts. Here are a few from the campaign



This was the ad that launched the campaign. Shot in the streets of San Fracisco, 250,000 REAL bouncy-balls leaped down the sloping streets of the city. This colorful whirl-wind of color emphasized the slogan, "Colour, like no other". Sony uses the spelling "colour" to keep their brand internationally flexible. The music in the ad was Heartbeats, written by Swedish duo The Knife and performed by José González, a popular track on the UK charts.



"Paint", I saw for the first time at the Advertising Women of New York conference on October 27th. It was shot by English director, Jonathon Glazer, named MTV director of the year in 1997. The commercial was shot at a Glasgow, Scotland tower block, covered in 70,000 litres of paint with the help of over 1400 separate explosions, with a 10 day production period.



This commercial gives the viewer an even warmer feeling than watching 250,000 bouncy-balls launched down San Francisco. The same amount of fun is used in "Play Do", a claymation video of bunnies taking over a square in New York City. You can't help but smile when you watch the video. Music: She's A Rainbow - Rolling Stones

In my opinion, the latest commercial, "Pyramids", really rounds off Sony's international campaign. Unlike all the others, this video is rumored to have some computer generated images.

[Note: for a behind the scenes look at most of the adverts, go to youtube or the official BRAVIA web site.