Apple has chosen O2, the leading wireless carrier in the UK, to offer the iPhone to UK customers. Their website posted a press release on Sept 18th but information about the deal for over a week. The race to carry the iPhone was a global competition between four of the top carriers in Europe, O2, T Mobile (Germany), Orange (France), Vodaphone, and O2 (who ultimately "won").
It seems that O2 will be sharing much of its revenue from selling the iPhones as part of their contract with Apple. According to an article from the Guardian O2 will be sharing 40% of its revenue with Apple. Wowza!!!
Despite this, other carriers are still vying for a bite of the Apple. T-Mobile is rumored to have signed a contract with Apple to make the iPhone available in Germany, Austria, the Netherlands, Hungary and Croatia. (CNN Money) This has yet to be confirmed but I believe that the iPhone's availability in the UK has laid the ground work for new expansion of Apple's product in all of Europe.
1 comment:
1 good post for the week - 7 points - good links to a variety of sources
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