Batten, Barton, Durstine & Osborn (better known at BBDO) is one of the largest names in global marketing/branding/advertising, and one of three large agencys in Omnicom. They have 287 offices in 77 countries around the world. I wanted to fill you in on this monster agency that has its foot WAY IN THE DOOR of global marketing and advertising.
BBDO has its regional headquarters in New York, but they have any branches to their network. Each branch is specific to a location or a type of advertising (ex. BBDO Russia or AtmosphereBBDO).
The organization of specialties within the entire BBDO agency is very impressive. As an Integrated Marketing Communications major in the Roy H. Park School of Communications at Ithaca College, in Ithaca, NY, I am intrigued by a large agency that can keep itself so organized and controlled internally. With such a large international network, I believe that integrated marketing communicationsis key to keeping all aspects of your company afloat.
Here is an interview with John Osborn courtesy of youtube.com
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